Creative Digital Media Production – BTEC

The BTEC Tech Award in Creative Media Production can help you take your first steps towards a career in the digital industry. You’ll learn essential skills such as planning and creating a digital media product, digital publishing and producing a website.

Creative Media Production is designed to enhance your enjoyment, understanding and appreciation of the media and its role in your daily life. The course introduces you both to media ideas and the practice of production, which gives you the chance to develop a real understanding of media platforms, the contemporary media landscape and the influential role of the media in today’s society.

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    The rationale behind the qualification is to:

    • Inspire and enthuse learners to consider a career in the creative media industries, rather than just to participate in media recreationally, for example surfing the web or playing video games
    • Give learners the opportunity to gain a broad understanding and knowledge, and develop skills, across the creative media sectors, e.g. moving image, audio production, games design, website design and publishing
    • Support progression to a more specialised level 3 vocational or academic media qualification or an apprenticeship

    The qualification consists of three components of work:

    • Component 1: Exploring Media Products – in this component learners will develop their understanding of how media products create meaning for their audiences. Learners will examine existing products and explore media production techniques.
    • Component 2: Developing Digital Media Production Skills – in this component learners will develop skills and techniques in media production processes by reworking media products from one, or all, of the following sectors: audio/moving image, publishing and interactive design.
    • Component 3: Create a Media Product in Response to a Brief – in this component learners will apply and develop their planning and production skills and techniques to create a media product in response to a client brief.

    Components 1 and 2 are internally assessed and make up 60% of the qualification. Internal assessment enables learners to receive feedback on their progress throughout the course as they gather and provide evidence towards meeting the unit assessment criteria.

    Component 3 is externally assessment through completing a set of tasks under exam conditions and makes up the remaining 40% of the qualification.

    For further information see Mrs J Sihota, Head of ICT